Planet Girls
Planet Girls is a Brazilian fashion brand, focused on creating clothes that value female curves.
The old logo conveyed a more fun and childlike message, which was no longer in line with the brand, as, like its audience, it had matured over the years and needed something more mature and elegant.
In order not to lose identification with the public, I kept the magenta color and the star as a symbol of the brand, but I added black to convey more power and personality. The typography was chosen taking into account the main value of the brand: enhancing female curves.
___
